In the final instalment of Season One of Mediaflash we look at the impending launch of the Irish edition of The Times, and ask what impact will it have on the print market?

Richard Oakley, editor of the Irish edition of The Times joins Jack Murray & James Phelan in studio to discuss the plan to launch Ireland's first ever 7 day digital newspaper.

On the show we discuss:

* The challenge with trying to get readers to switch from the physical paper to a digital first platform.

* Why the Irish edition of the Times decided to launch now in such a competitive and busy market?

* Journalists – who has been appointed and who else can readers expect to see.

* The dynamic content deal the Irish edition of The Times have with Sky News, Sky Sports and RTÉ.

Plus -

* What to look forward to during Season 2 of Mediaflash.

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