Jack Murray talks to Will McInnes of Brandwatch about Social Media Analytics

Jack Murray visits New York and talks to Will McInnes, CMO of Brandwatch about Social media analytics.

They discuss:

- Social media listening.
- What do you need to measure in social media to be a success?
- How to use social media to enhance brand reputation.
- How do you create a funnel from social media to sales?
- How do you connect social media to sales?
- How to respond to positive and negative social media mentions live.
- How to use a different tone of voice on social media so customers hear you more clearly.
- How banks and airlines use social media to respond to customer crises.
- What social media listening needs to happen at the most senior levels in organisations.

http://www.brandwatch.com/
http://www.mediahq.com/
http://mediacontact.ie/