Rajesh Radhakrishnan: How Vritti iMedia is giving brands desired mass audiences in high-growth rural markets at small costs

In the fast-paced world of marketing, efficiently tapping into high-growth markets is crucial for brands of all sizes, and in this episode, we have Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder of Vritti Group, who, through his conversation with MediaBrief.com Founder-Editor and Mediacast host Pavan R Chawla, shares invaluable insights on leveraging Vritti iMedia's Audiowala Bus Stand product for brand growth.

With nearly two decades of leadership at Vritti Group and a background in esteemed tech companies, Rajesh is a seasoned expert in navigating the Indian market. The conversation begins by exploring Vritti Group's unique offerings, particularly its Audio Buswala solution, which effectively targets tier 2, 3, and 4 markets in India.

The innovative approach of delivering non-skippable ads at bus stations captures the attention of millions of passengers daily, providing brands with access to a diverse audience. Partnerships with renowned brands like Dabur, Emami, and Hindustan Unilever underscore the effectiveness of Vritti iMedia's platform in delivering impactful campaigns.

What sets Vritti iMedia apart is its extensive reach and cost-effectiveness. Covering eight states and reaching over 1.5 crore bus passengers daily, the Audiowala Bus Stand network provides exposure at a fraction of the cost of traditional mass media. For example, promoting a movie premiere across the network for a week costs just INR 10 lakh, making it an attractive option for brands.

Vritti's localized solutions tailored to specific regions ensure maximum engagement by incorporating regional elements like music and language into advertisements. This approach resonates with audiences in high-growth markets, boosting brand visibility and driving growth.

Success stories shared by Rajesh illustrate Vritti's effectiveness across various sectors, from movies and agriculture to education and BFSI. By leveraging Vritti's services, brands can effectively penetrate challenging market segments and engage diverse audiences across multiple Indian states.

However, reaching tier-3 and tier-4 markets poses challenges, highlighting the importance of regional strategies for sustainable brand growth. Vritti iMedia addresses these challenges by offering strategic partnerships and inventive campaigns that resonate with local audiences.

All this, and more in this episode of Mediacast.

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