MediaCast: Our new Podcast series launches with Swaroop Banerjee of ZEE Live

Swaroop Banerjee,  accomplished young COO & Business Head of ZEE Live, is the guest expert on this, the inaugural episode of MediaCast, the new podcast series on Media, Marketing and Business,  in conversation with Pavan R Chawla, Editor of MediaBrief.com.

MediaCast will bring you insightful conversations with some of the best and most accomplished young Media leaders who’re shining in their spheres of work and specialization. And who bring rich domain experience and expertise from Media, Marketing, Advertising and Business from across verticals and functions.

And Swaroop Banerjee is someone we handpicked to invite for the inaugural episode.

Swaroop brings close to two decades of experience in creating and establishing integrated revenue models in live entertainment in the genres of music, sports, comedy, lifestyle and culture. Over the years, he has conceptualised and developed more than 15 business models with Live Original Content IPs at the core of the businesses --  at MTV Asia, Star World & Movies, Viacom 18 INS and the Laqshya Media Group.

Swaroop’s also worked with international talent for arena-sized entertainment events in Amsterdam, Dubai, Singapore and Australia, and in this episode, he shares his views, insights and advice on how his part of the LIVE world has been hit by COVID-19, how his company ZEE LIVE  swung into action in the trying new normal, the IPs it has created and more. Swaroop also shares his vision of the way ahead for the sector, the working professionals and aspirants, and what keeps him going in the ever exciting, relentless world of Live entertainment and more.

So in this, the inaugural episode of MediaCast, we bring you what we hope you will consider a rewarding and insightful conversation with Swaroop Banerjee - COO & Business Head of ZEE Live, from the Zee Entertainment Enterprises Limited (ZEEL) Network. In conversation with Pavan R Chawla.