EXCLUSIVE | MEDIACAST PODCAST: On Zee Biskope's 2 successful years, Amarpreet Singh Saini and Jit Sengupta

In this episode of our exclusive podcast series, MEDIACAST, Amarpreet Singh Saini, Chief Channel Officer Bhojpuri Cluster at Zee Entertainment Enterprises Limited (ZEEL), and Jit Sengupta, Director-Marketing at Zee Biskope, speak about the channel's 2 very successful, category-defining years with Pavan R Chawla, Founder-Editor of MediaBrief.com and host of the MEDIACAST podcast series.

Ever since it was launched in December of 2019, the  lovely linear, Bhjojpuri Movies channel ZEE Biskoke from Zee Entertainment Enterprises Ltd (ZEEL) has become a favourite go-to destination for the passion-genre of Bojpuuri movies, and as, today, it completes two brilliant, successful years,  Amarpreet Singh Saini and Jit Senguptaspeak about Zee Biskope's two successful, category-defining years during which it has has grown to become the consistent Number One on the back of a great content strategy at launch, along with it marketing throughout the launch and sustain phases, the value for viewers that translated perfectly into value for advertisers and, of course, the distribution fraternity.

That must have been enormously satisfying for the channel leadership and team, because the mandate when they launched – As Amar tells me -- was a short and simple: ‘We’ve got to be a strong and consistent Number One’. A mandate achieved by Zee Biskope’s excellent teams spearheaded by Samrat Ghosh, Chief Cluster Officer east,  ZEEL, along with Amar and Jit and the other function leaders and the teams across the channel and cluster at ZEEL. 

Not only did they drive deep the stake of value for all stakeholders, the channel has also won an astonishing number of awards through its excellent marketing initiatives. 

So this special episode is about Zee Biskope and its excellent success story so far. 

Welcome aboard, and I hope you enjoy my conversation with Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster at ZEEL, and Jit Sengupta, Director Marketing – Zee Biskope.

Thank you for your time.

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