How social media empowers PR and marketing, with Drew Benvie

On today’s show, I talk to Drew Benvie, founder and MD of communications agency Battenhall, and an early adopter of social media in mainstream marketing and PR campaigns. He wrote the first few Wikipedia entries for social media, and went on to explore the full potential of social media in empowering PR and marketing. Our chat will cover how social media has changed over the last decade or so, what it means to be an authentic influencer, and what clients look for in a modern communications agency.

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Music is by Bensound, a track called Jazzy Frenchy, which you can find here.