Media Voices Paywall Special

Media Voices Podcast

English - May 14, 2018 11:00 - 56 minutes - 51.3 MB - ★★★★★ - 4 ratings
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Previous Episode: Media Voices: PressPad founder Olivia Crellin on the need for diversity in journalism

Next Episode: Media Voices: The Book Of Man founder Martin Robinson on promoting mental health online

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

We're reading:
• 'Google’s news chief Richard Gingras: “We need to rethink journalism at every dimension”', via Nieman Lab - http://www.niemanlab.org/2018/05/googles-news-chief-richard-gingras-we-need-to-rethink-journalism-at-every-dimension/
• 'What Google Chrome’s new built-in ad blocker means for you', via What's New In Publishing - http://whatsnewinpublishing.com/2018/05/07/google-chromes-new-built-ad-blocker-means/
• 'How not to do paywalls', via TechCrunch - https://techcrunch.com/2018/05/06/subscription-hell/