#2 - Improving Lead Generation Using Media Content Transcription

Media TechTalk

English - November 11, 2020 20:00 - 9 minutes - 6.57 MB - ★★★★★ - 1 rating
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Previous Episode: #1 - Video Learning in Fall 2020

Next Episode: #3 - Discrimination and Normalized Ableism: The Impact of Removing Crowdsourced Closed Captions on Video

Nicole Flynn, cielo24’s CMO, and Chrissy Wissinger, Director of Marketing at Prevedere, dive into using transcription and captioning for improving lead generation, media ROI, and the latest content campaigns. They discuss the disruptive effects of the pandemic on traditional marketing strategies, the need for reusable content, and other marketing strategies.

Topics Discussed:

Introduction to Chrissy and Prevedere (00:34)Shifting Content Strategy (01:21)Repurposing Content for Lead Generation (3:21)Cost of Transcription and ROI (04:28)Marketing Advice From Chrissy (07:05)Closing statement (09:05)