Successfully Selling Education in Europe (Part 1) - Murat Dogru

MCI Group's Podcast

English - August 29, 2014 00:00 - 13 minutes - 60.4 MB Video - ★★★★★ - 1 rating
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Previous Episode: Release of Year 1 Study Results on Global Strategy & Ops Practice – Nikki Walker Interview

Next Episode: Successfully Selling Education in Europe (Part 2) - Murat Dogru

Part 1 of this interview is with Murat Dogru, MCI Account Manager and EMEA Community and Corporate Relations Manager at the 2014 ASAE Annual Conference in Nashville, TN. In Part 1 of this interview we discuss what it takes to successfully sell education in Europe. When EMEA decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how EMEA tailored its courses to the European market. Learn more at www.GrowGlobally.org.