Maverick Marketing Radio
37 episodes - English - Latest episode: almost 4 years ago -After working for 10 years as an engineer, Dan Lu realized he had a different calling—to help entrepreneurs build the business they dream of so they can experience life on their terms. He's obsessed with helping businesses/companies make their marketing simple, clear, and effective so they can impact more people with their products/services. Dan created this podcast to help you become a better marketer, build a more profitable and fulfilling business, and unlock the life of freedom and success you've always wanted.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
When is the Best Time to Ask for Reviews & Testimonials? | Ep. #33
September 09, 2020 19:00 - 6 minutes - 4.27 MBIn this episode, Dan Lu discusses when the right time is to request feedback from your customers as well as what questions you should ask so you get the best testimonials that help your business grow.
Should You Put Your Prices On Your Website? | Ep. #32
September 07, 2020 19:00 - 7 minutes - 5.13 MBIn this episode, Dan Lu discusses the potential drawbacks of disclosing your pricing on your website. The answer will vary from industry to industry but listen in as Dan talks about what questions you need to ask yourself when deciding to display your pricing or not.
Does Your Product Name Really Matter? | Ep. #31
September 04, 2020 19:00 - 6 minutes - 4.81 MBIn this episode, Dan Lu talks about the importance of naming your product or service. Does it really matter what you call it or does it really just come down to the actual product or service itself?
Should You Have an Exit Strategy in Business? | Ep. #30
September 02, 2020 19:00 - 6 minutes - 4.68 MBIn this episode, Dan Lu talks about whether or not you need to have an exit strategy for your business. Is important to have a way out when you're starting any business or is that just a creating a backup in case you fail? What factors determine whether or not you need an exit strategy? Listen in to find out on today's episode!
The Power of Pain & Pleasure In Marketing | #29
August 31, 2020 19:00 - 6 minutes - 4.5 MBIn this episode, Dan Lu using pain and pleasure in your marketing to move your prospects and leads to making decisions. Which one is better and which one should you use to get the best results? Listen in to find out on today's episode!
Should You Be Transparent in Your Marketing? | Ep. #28
August 28, 2020 19:00 - 8 minutes - 5.78 MBIn this episode, Dan Lu discusses the importance of whether or not you should be transparent in your marketing. Is it okay to mislead your prospects? Leave out information? Or is it better to be upfront and open about your intentions and your motives? Listen in to find out on today's episode!
Should You Be Cute or Clever In Your Marketing? | Ep. #27
August 26, 2020 19:00 - 5 minutes - 3.68 MBIn this episode, Dan Lu discusses the idea of being cute or clever in your marketing and how it can actually hurt your business if you're not careful. There's a time and a place to be cute and clever and Dan talks about the only time that you should be in this show. Many businesses think that in order to be successful, they have to be clever in every aspect of their marketing. But this is not this case. Tune in to when and where you can be cute and clever in your business and where not ...
Do You Need a Brand to Be Successful in Business? | Ep. #26
August 24, 2020 19:00 - 4 minutes - 3.39 MBIn this episode, Dan Lu discusses the importance and the value of having a brand when it comes to the success of your business. In a previous episode, Dan talked about branding versus direct response marketing so make sure to check out that episode if you haven't already. Learn what you truly need at the core of your business to be successful without having to build a brand.
Find the Right Buzzwords for Your Customers | Ep. #25
August 21, 2020 19:00 - 4 minutes - 3.08 MBIn this episode, Dan Lu talks about using buzzwords in your marketing to help you get attention and convert more customers. In the previous episode, he talked about the importance of matching your message to the market. But knowing the right trigger words or hot buttons for your target audience is key no matter what the current environment is. Learn how using the right buzzwords will help you make your marketing more effective and grow your business.
Match Your Messaging to the Market | Ep. #24
August 19, 2020 19:00 - 5 minutes - 3.97 MBIn this episode, Dan Lu talks about the importance of matching your message to the market. In times like this with the COVID-19 pandemic, it's important to realize that what you say and when you say it has a major impact when it comes to connecting with your target audience and your potential customers. Learn how to match your message no matter what's going on in the market.
The Best Lead Magnet for Service Providers | Ep. #23
August 17, 2020 19:00 - 8 minutes - 5.91 MBIn this episode, Dan Lu talks about what the best lead magnets are for service providers in order to collect leads for their business and generate new clients. Service providers can be in any industry from real estate to marketing to accounting and so on. If you're a service provider and you want more clients, the most important thing you can do is to position yourself as the go-to solution in your industry. Learn how to create a high-value lead magnet for your service business.
Focus on Branding or Direct Response? | Ep. #22
August 14, 2020 19:00 - 7 minutes - 5.14 MBIn this episode, Dan Lu talks about whether you should focus your marketing efforts on branding or on direct response marketing. He dives into what each method is, why they're valuable, and which one you truly need in order to move the needle in your business.
What is Success? It’s Not What You Think | Ep. #21
August 12, 2020 19:00 - 9 minutes - 6.49 MBIn this episode, Dan Lu talks about success and the common misconceptions around its definition. Success in business. Success in your career. It's a common word used in the entrepreneurial world and just in life in general. Learn why you shouldn't base your success on what others think and learn how to truly define success in your own life and business.
Does Graphic Design Matter for Your Business? | Ep. #20
August 10, 2020 19:00 - 6 minutes - 4.55 MBIn this episode, Dan Lu talks about graphic design and whether or not it's something you need to focus on in your business. Learn the impact graphic design has on your marketing and your results. Is it something that's overvalued or is it worth your time and/or money to invest in?
The Top 5 High-Value Marketing Skills | Ep. #19
August 07, 2020 19:00 - 10 minutes - 7.34 MBIn this episode, Dan Lu talks about the top 5 marketing skills that you can build a career from or learn for your growing your own business. Marketing is and always will be a necessary field or skill. As long as there are products and services, there will always be a need for marketing. However, it's a broad term and there's a lot that you can do within the marketing world. Various skills may come easier for you or you may find certain ones to be more enjoyable.
Does Your Business Need a Value Ladder? | Ep. #18
August 05, 2020 19:00 - 9 minutes - 6.24 MBIn this episode, Dan Lu talks about what a value ladder and whether not your business needs one. Value ladders are your suite of products/services that you offer at various prices. Listen in as Dan discusses the reason for having or not having a value ladder in your business model. Click Here for Your Free Marketing ToolKit
The Problems with Charging Too Little for Your Online Courses | Ep. #17
August 03, 2020 19:00 - 12 minutes - 8.94 MBIn this episode, Dan Lu discusses the problems of charging too little for your online courses. He talks about the issues from the course creator standpoint as well as from the student's standpoint. Dan also dives into the reason that most course creators charge too little and don't get what they deserve. Click to Get Your Free Marketing ToolKit
Should You Build Your Own Funnel or Hire Someone? | Ep. #16
July 31, 2020 19:00 - 8 minutes - 5.59 MBIn this episode, Dan Lu discusses whether or not you should build out your own sales funnel or if you should hire a funnel builder. Remember that it's not just the funnel that matters, it's the entire ecosystem of what happens before they see the funnel and then after they see the funnel. Click to Get Your Free Marketing ToolKit
The 3 Things that Determine the Success of Your Funnel | Ep. #15
July 29, 2020 19:00 - 9 minutes - 6.6 MBIn this episode, Dan Lu talks about the 3 main components that make up and determine the success of your sales funnels. Learn why and how to make sure everything works together to maximize your conversion rates and your sales. If you don't know what a sales funnel is, make sure to listen to the previous episode where I explain sales funnels and share examples to help you better understand how it may be right for your business. Click Here to Get Your Free Marketing ToolKit
What is Sales Funnel and Does Your Business Need One? | Ep. #14
July 27, 2020 19:00 - 10 minutes - 7.48 MBIn this episode, Dan Lu explains what a sales funnel is, how and why it's more effective than selling through traditional websites, and whether or not a sales funnel is right for your business. Dan shares examples of how sales funnels work and help you increase your revenue by strategically offering the right product/services at the right time. Click Here Get Your Free Marketing ToolKit
Is Long or Short Copy Better? | Ep. #13
July 24, 2020 19:00 - 8 minutes - 5.55 MBIn this episode, Dan Lu talks about whether or not you should write long copy or short copy when looking to get your visitors to take action. Whether that's becoming a lead, watching a video, reading an article, or buying your products, and services, having the right amount of copy has an impact on your results.
What’s the Best Business to Start Today? | Ep. #12
July 22, 2020 19:00 - 8 minutes - 6.22 MBIn this episode, Dan Lu shares how to find the best business to start that's right for your goals, dreams, and your life. It's not about jumping into the latest or greatest opportunity because it lucrative or has some potential. Dan shares a simple but powerful exercise to help you get clarity on your ultimate business model that will help you live the lifestyle you desire.
Do You Need Framework or Formula? | Ep. #11
July 20, 2020 19:00 - 5 minutes - 4.02 MBIn this episode, Dan Lu talks about the power of having a formula and a framework for your products and services. He explains how frameworks not only help your customers or clients get better results but also how they help you market more effectively. Links Mentioned: The Modular Marketing Method
Do You Need A Framework or Formula? | Ep. #11
July 20, 2020 19:00 - 5 minutes - 4.02 MBIn this episode, Dan Lu talks about the power of having a formula and a framework for your products and services. He explains how frameworks not only help your customers or clients get better results but also how they help you market more effectively. Links Mentioned: The Modular Marketing Method
Should You Build Your Business Around Affiliate Marketing? | Ep. #10
July 17, 2020 19:00 - 9 minutes - 6.9 MBIn this episode, Dan Lu discusses whether or not it's wise to build an entire business around affiliate marketing. Affiliate marketing is an extremely profitable business model but is it smart to only promote other companies’ products/services and not your own? That is the question and Dan breaks it down in this episode.
Affiliate Marketing Promotional Strategies | Ep. #9
July 15, 2020 19:00 - 12 minutes - 8.37 MBIn this episode, Dan Lu talks about various strategies for implementing affiliate marketing into your business. Whether you're a blogger, a YouTube, or an online marketer, you'll be sure to find ways to help grow your business through affiliate marketing.
What is Affiliate Marketing and Should You Do It? | Ep. #8
July 13, 2020 19:00 - 9 minutes - 6.8 MBIn this episode, Dan Lu discusses affiliate marketing, the benefits of it, and why you should include it in your overall business and marketing strategy. Affiliate marketing is one of the best ones to supplement your core products/services by offering additional products/services that you don't have to create, manage, or fulfill. It's a highly profitable business model and one that every business should look into whether you're a solopreneur or a large company.
How Better Design Can Make You More Money | Ep. #7
July 10, 2020 19:00 - 8 minutes - 5.59 MBIn this episode, Dan Lu discusses the power and the impact design has on your business. Your design is more than just about making things look "pretty". It plays a much bigger role and can significantly influence a person’s decisions to become a lead and ultimately, a customer of your business. Links Mentioned: Funnel Designer Secrets
What Makes a High-Converting Lead Magnet? | Ep. #6
July 08, 2020 19:00 - 7 minutes - 5.52 MBIn this episode, Dan Lu explains what makes a great, high-converting lead magnet that helps you generate more leads and ultimately, more customers for your business. Your lead magnet is one of the most important parts of your marketing process. It helps you convert strangers to leads and it helps position your product/services to increase the chance that someone becomes a customer of yours. But it's not just about the lead magnet that's important. It's how you present it. Links Mentio...
5 Funnel Design Mistakes that Cost You Sales | Ep. #5
July 06, 2020 19:00 - 8 minutes - 5.8 MBIn this episode, Dan Lu talks about 5 design mistakes that can cost you revenue in your funnels. Design is often overlooked and an underestimated part of the marketing and sales process. If you learn how to design effectively, it can help you build more authority, create a better brand, establish more trust, and help you convert more leads and customers. Links Mentioned: Funnel Designer Secrets Maverick Marketing Studio
Is ClickFunnels Overpriced?
July 03, 2020 19:00 - 11 minutes - 7.75 MBIn this episode, Dan Lu discusses whether or not ClickFunnels, the sales funnel building software, is overpriced or not. He dives into pricing psychology and helps you reframe how you evaluate the marketing tools you use for your business. Learn why it's not about the price that you should necessarily be focusing on and why you shouldn't only choose your tools based on the lowest cost.
Is ClickFunnels Overpriced? | Ep. #4
July 03, 2020 19:00 - 11 minutes - 7.75 MBIn this episode, Dan Lu discusses whether or not ClickFunnels, the sales funnel building software, is overpriced or not. He dives into pricing psychology and helps you reframe how you evaluate the marketing tools you use for your business. Learn why it's not about the price that you should necessarily be focusing on and why you shouldn't only choose your tools based on the lowest cost.
A Simple Yet Powerful Marketing Framework
July 01, 2020 19:00 - 8 minutes - 5.77 MBIn this episode, Dan Lu shares a simple but effective framework for structuring content in your marketing. It's a one-two combination that sets a person up to being open to your products/services and then positions what you offer as the go-to answer. You can use this framework on your website, in your emails, in your ads, on your sales pages, creating content, etc.
A Simple Yet Powerful Marketing Framework | Ep. #3
July 01, 2020 19:00 - 8 minutes - 5.77 MBIn this episode, Dan Lu shares a simple but effective framework for structuring content in your marketing. It's a one-two combination that sets a person up to being open to your products/services and then positions what you offer as the go-to answer. You can use this framework on your website, in your emails, in your ads, on your sales pages, creating content, etc. Links Mentioned: The Modular Marketing Method
5 Website Mistakes That Are Hurting Your Business | Ep. #2
June 29, 2020 19:00 - 12 minutes - 8.51 MBIn this episode, Dan Lu discusses some of the most common mistakes businesses make on their website that hurts their conversions. He then dives into the 3 main questions that people have when visiting a website. Once you know what questions to focus on, you'll then be able to create the right answers to help connect with your visitor and increase the chance they become your lead or customer. Dan also provides tips for improving the functionality of your website to make it clearer, streaml...
5 Website Mistakes That Are Hurting Your Business
June 29, 2020 19:00 - 12 minutes - 8.51 MBIn this episode, Dan Lu discusses some of the most common mistakes businesses make on their website that hurts their conversions. He then dives into the 3 main questions that people have when visiting a website. Once you know what questions to focus on, you'll then be able to create the right answers to help connect with your visitor and increase the chance they become your lead or customer. Dan also provides tips for improving the functionality of your website to make it clearer, streaml...
The 3 Fundamental Ways to Grow a Business | Ep. #1
June 26, 2020 23:00 - 9 minutes - 6.85 MBIn this episode, Dan talks about the 3 fundamentals ways to grow a business. When it comes to scaling revenue, most people and companies focus solely on acquiring new customers. However, that's often the hardest method as well as the costliest and most time-consuming. You'll always need new customers—it's the lifeblood of any business. However, there are other ways to consider to achieve the ultimate goal of more revenue. In addition to more customers, you can focus on increasing the av...