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After hearing Srivinas Rao on Chase Jarvis' podcast - I decided that I needed to read his book, "An Audience of One: Reclaiming Creativity for Its Own Sake". Based on conversation we'd had, I knew it would resonate with my friend Peter Scattini as much as it would for me. I proposed that we read the book and then sit down on the podcast to discuss - what transpired was a three hour deep dive inspired by the ideas in Rao's book. This is that conversation.