Are We Setting Barometers? [E131]

Diagnosing the Aftermarket A to Z

English - April 24, 2024 04:15 - 23 minutes - 32.8 MB - ★★★★★ - 6 ratings
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Previous Episode: That EVIL Word: Profit [E130]

Next Episode: How To: Talk to Kids About Careers in Automotive [E132]

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.

Show Notes

Comparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive repair (00:10:46) Marketing and communication strategy (00:12:57) Setting the barometer through demonstration (00:15:22) Utilizing social media and radio for marketing (00:17:34) Comparing Products (00:19:44) Demonstrating Value (00:20:51)

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: [email protected]

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Aftermarket Radio Network: https://aftermarketradionetwork.com/