MBS450 - Crossing The Chasm with Geoffrey A. Moore
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English - September 17, 2022 09:00 - 58 minutes - 40 MB - ★★★★ - 4 ratingsBusiness business entrepreneurships technology authors startups business news crypto Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.