MBS286 - How To Solve a Multi-Trillion Dollar Problem: Friction with Roger Dooley
Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
English - October 14, 2020 22:22 - 1 hour - 41.4 MB - ★★★★ - 4 ratingsBusiness business entrepreneurships technology authors startups business news crypto Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage. Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.