IPL Media Rights Auction - Star, Viacom win rights; BCCI's windfall, impact on Indian cricket ecosystem

Matchpoint Paradox

English - June 15, 2022 08:32 - 32 minutes - 29.7 MB
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The Board of Control for Cricket in India (BCCI) has reaped a total revenue of ₹48,390 crore through Indian Premier League’s (IPL’s) media rights. At the end of intense bidding over three days through e-auction, BCCI secretary Jay Shah announced the winning bidders on Tuesday.

Star India has bagged the television rights for ₹23,575 crore, while the Viacom 18-led combine has been awarded the digital rights for Indian sub-continent at ₹23,758 crore. The rest of the world rights were divided between Viacom 18 and Times Internet Ltd. for a total figure of ₹1,057 crore.

RESOURCES:

1. IPL second-most valued sporting league in the world in terms of per match value: bit.ly/3mVj6Il

2. IPL media rights: Star India wins TV for Rs 23,575 crore, Viacom gets digital for Rs 23,758 crore: bit.ly/3HtnkAv

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