Scaling Deep with Lisa Princic
245 episodes - English - Latest episode: 3 days ago - ★★★★★ - 19 ratingsJoin Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.
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Episodes
How to nail your membership value proposition
April 17, 2024 09:30 - 17 minutes - 30.8 MBDo you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/
The real difference between memberships and subscriptions
April 10, 2024 16:26 - 16 minutes - 30.2 MBWe often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions
Why you need to diagnose your members biggest problem
March 26, 2024 10:00 - 13 minutes - 23.6 MBHave you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.
They are not your guru - honing in on who you can trust as a mentor
March 12, 2024 09:00 - 15 minutes - 29 MBDo you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll g...
Is it really possible for ANYONE to succeed with a membership?
February 28, 2024 16:47 - 19 minutes - 34.7 MBI wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/
Are you addicted to creating content?
February 16, 2024 21:05 - 15 minutes - 27.3 MBYou might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/
Why I'm teaching my members to fail often (plus my own recent flop)
February 07, 2024 07:00 - 13 minutes - 24.2 MBIf you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.
Will members take my content and run?
February 02, 2024 21:36 - 14 minutes - 26.5 MBDo you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/
How she grew her community to 200 members in a hyper-focused niche
January 24, 2024 22:32 - 41 minutes - 75.5 MBThe riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.
The One Easy Metric You Need to Gauge Member Satisfaction
January 10, 2024 11:00 - 12 minutes - 22.6 MBThe most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/
How to Get Paid Everyday in 2024
January 04, 2024 02:10 - 14 minutes - 26.3 MBWe are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/
How to quickly win over new members & create lasting loyalty
December 20, 2023 10:04 - 11 minutes - 20.2 MBDo you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.
How Andréa Jones runs her membership alongside her social media agency for fun & profit
December 13, 2023 16:18 - 39 minutes - 71.1 MBThis is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.
The 5 best decisions I made this year to grow my online business
December 03, 2023 22:39 - 18 minutes - 34.2 MBIt feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making quick decisions and implementing changes just as fast and now I have data to back me up. Listen to hear the 5 best decisions I've made all year.
The money is in the margins & they can be much smaller than you think
November 23, 2023 03:21 - 14 minutes - 26 MBI've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown of why small & predictable margins are the real strategy behind sustained growth. Woohoo!
3 numbers you must track in order to grow your membership
November 07, 2023 03:00 - 11 minutes - 20.2 MBWe can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.
How to design your membership in 5 days
October 25, 2023 17:12 - 7 minutes - 13.7 MBJoin the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/
Turning course students into long-term members with Kelsey Formost
October 18, 2023 15:49 - 57 minutes - 103 MBThis is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here: https://kelseyformost.com/membership
Making my future self proud by bringing purpose back into my business
October 05, 2023 23:40 - 19 minutes - 34.8 MBThat's it! I'm not putting pressure on myself to get on all the socials just because i know it would be "good for visibility". I'm someone who likes to go deep on things, so trying to do broad, short fleeting things is counter-intuitive to me and takes up the bandwidth I have for the stuff I really like to do and in the quality way my brand reputation rests on. I explain all of that in this episode, what it means and examples of what this looks like. I think this is the start of great things...
Bird’s eye view on the membership problems people think they have & the solutions that work
September 27, 2023 17:47 - 15 minutes - 28.5 MBAs a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how I've helped them identify what's really going on and what they actually need to move forward. I'm currently doing membership audits, for only the next two weeks. Grab your session here and get excited about the next steps. Link is on the announcement ...
Steps to keeping a membership going & growing for the long-run with Lynda Monk
September 20, 2023 14:55 - 39 minutes - 72.2 MBHave you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks us through her origin story, the value of her membership and how she's grown it for the last 6 years. This episode is packed full of strategies and tips that can provide all of us with ideas and a reality check about what we have to do to building a l...
How to be a strong guide and allow space to co-create with your members
September 13, 2023 18:17 - 13 minutes - 24.2 MBOne of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership model, I firmly believe that as program guides and experts in our topic, we need to provide the foundational blueprint they can follow to get the results we're promising them. Listen to find out how structured guidance and co-creation fit together. Wa...
Turning a practice of growth & identity shifts into meaningful a membership with Jessica Vazquez
September 06, 2023 20:49 - 47 minutes - 86 MBI first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership, La Arena. She shared her full story with us including her own journey of depression, shat she helps people with in her membership, how she entices them in and how she delivers real value month after month. If you love deep-dives and BTS episodes, thi...
How to build better audience rapport by combining both coaching & niche expert skills
August 30, 2023 10:00 - 15 minutes - 28.3 MBDo you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audience. Listen to this episode to find out which of these traps you fall in and what the remedy is to get out of it. This will also help you strengthen your relationship with existing members! And then come on over to my website, sign up for my training so ...
How to beta launch your membership to another's audience with Yadsia Iglesias
August 23, 2023 16:45 - 40 minutes - 73.8 MBMy guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly, during a colleagues summit that she sponsored. In just 4 months she's grown her membership to almost 300 people. We talked about everything from how she built her list, her content and special sauce inside her program and show she can improve her ...
3 easy membership program ideas & BTS update on recent mini-launch
August 16, 2023 19:30 - 22 minutes - 41.1 MBDo you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership containers that all work and might be a better fit for you depending on what topic you're teaching or helping members develop better skills in. I also talk about my latest mini-launch with new pricing options for the Scaling Deep Society and how it we...
How SEO expert Meg Casebolt creates recurring value with her follow-up hybrid membership
August 09, 2023 09:00 - 39 minutes - 36.4 MBMeg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type program where the cost to join has reduced over time. It just goes to show you how, there's no one right way. And when you find it, even that will chan...
How not to price your membership: 3 common mistakes & Society update
August 02, 2023 15:36 - 26 minutes - 48 MBThis is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly successful membership" is open for a few days and so is the Society. So if you missed it, you can watch for a limited time right here: https://scalingde...
How to use back & forth dialogue to diagnose problems & work out high valuable solutions
July 25, 2023 06:00 - 13 minutes - 24.4 MBA couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs. The thread in my group led me to two new options and my back & forth Voxer convo with my mentor (still ongoing) helped me to pick one that would...
How to carve out your competitive edge using your creative superpower with Kimberly Costa
July 19, 2023 21:07 - 40 minutes - 72.1 MBMy guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and why summits are working for her so well. If you have a desire to run a membership that directly utilizes your super power, you won't want to miss th...
Three ways to fix your membership retention for a lasting membership
July 14, 2023 00:47 - 20 minutes - 37.1 MBI'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep in your world. In this episode I've pulled out 3 main strategies from this brand new article on my website https://scalingdeep.com/membership-r...
Managing the ebb & flow of membership enrollment & slow cycles
July 04, 2023 21:11 - 14 minutes - 26.5 MBJust because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Instead, let's figure out how to use our time to best serve our long-term vision. Listen for how I'm planning my projects this summer and using my tim...
Why not embracing automation is dangerous for micro-entrepreneurs
June 15, 2023 04:45 - 14 minutes - 26.1 MBWould you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is why we have to leave the admin to someone or something else. To find which ones I use for my business and love visit https://scalingdeep.com/resour...
Why you have to use the F word (funnels) when you're growing a membership program
June 07, 2023 00:05 - 18 minutes - 32.7 MBI'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and members fall in love with the F word. No not THAT f-word -- Funnel!! I explain what funnels are and share a couple of examples of them in this episode...
Coaching Session: How to shift from one-on-one coaching to a membership
May 24, 2023 15:56 - 1 hour - 117 MBIn today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those who are interested in adding a membership or group program to their one-on-one practice. It's full of all the choices we have & decisions required ...
How to Sell Both VIP Days & a Membership for a Fully Productized Service Business
May 16, 2023 03:20 - 20 minutes - 36.9 MBOne of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my VIP Business Design session here: https://scalingdeep.com/coaching/ The price is going up soon so book a consult if you want to lock in the curre...
How to launch a sustainable membership with a small list with Lex Roman
May 03, 2023 23:52 - 44 minutes - 81.3 MBHave you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people through a membership model and didn't have a big list. In this episode she shares everything about how she connects with prospects, new members using...
3 ways to niche down & strengthen your membership idea
April 25, 2023 05:51 - 15 minutes - 27.3 MBDo you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so you can narrow it and create more compelling reasons for people to buy in. It's just a taste of what I'll share with you inside the Membership Met...
How a membership lightened her workload and gave her back her freedom with Maria Carras
April 14, 2023 22:34 - 42 minutes - 77.3 MBI'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of offer provides. We talked about her journey, how she launched and what she's doing in her sales and marketing now. This episode is full of growth ...
Why an objective mindset is essential if you want to sell at scale
April 05, 2023 17:30 - 18 minutes - 34 MBThis is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recover from the fails and make the thing you want to happen (likely sales!) work. That's what I'm talking about in this episode. And when you have t...
How a hyper-niched community can bring in easy revenue while scratching your own itch
March 30, 2023 15:22 - 36 minutes - 33.4 MBDo you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run a membership group that doesn't take up a lot of your time, and scratches your own itch. If you are thinking about a membership or have a small o...
You might not be able to solve all your members problems and it's okay
March 23, 2023 16:22 - 13 minutes - 24 MBLove to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and see growth inside the Membership Method workshop. Sign up here: https://scalingdeep.com/high-ticket-membership/
When you start before you know what you're doing, burn it down & start again
March 13, 2023 23:30 - 38 minutes - 67.9 MBThis is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it started, why she was killing herself with content creation and what it took to start it up again. Hint, charging more and giving just the right amount ...
Numbers don't lie but emotions do
March 06, 2023 22:33 - 9 minutes - 17.9 MBHave you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our numbers, we can paint a truer picture of how well things are working and what we need to fix or do more of. I share how I'm using them to guide my...
How to scale a traditional service to a 6 figure membership with Braden Drake
February 09, 2023 23:47 - 34 minutes - 62.6 MBI loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a successful almost 6 figure membership, you'll love this episode too! And if you want to know what it takes to build a high-ticket membership, chec...
Can you change your community platform after you've launched?
January 31, 2023 19:48 - 19 minutes - 35.1 MBThis month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I made my tech choices, how I moved my community (https://www.heartbeat.chat/?via=lisa-princic) and why it's working out so well.
How to start a membership with what you know and let it evolve with Alexis Bushnell
January 23, 2023 19:48 - 37 minutes - 67.2 MBSuch a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be when you're starting out, but starting it anyway. To get your membership started, jump into my new training and find out what it actually takes ...
Subscription & membership trends and predictions you don't want to miss
January 06, 2023 00:38 - 22 minutes - 41 MBThe way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will continue to benefit from offering personalized experiences There will be more user acceptance of new apps & technology to use the content th...
My top 5 learnings this year that transformed my service-based business to a scalable one
December 28, 2022 00:23 - 19 minutes - 36 MBThis year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibility 2) The two things that worked the best for visibility and why 3) Selling to the same people (my entire list) more frequently and why it works 4)...
How we can use AI to leap forward our content strategy & build brand awareness
December 14, 2022 22:41 - 15 minutes - 27.3 MBIf you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not you might get blindsided later. Secondly, I believe the smallest teams will benefit the most as it gives us a huge leg up from having to come up w...