To scale, you must master the skill of storytelling w/Charity: Water’s Scott Harrison
Masters of Scale
English - December 18, 2018 12:43 - 47 minutes - 43.6 MB - ★★★★★ - 3.7K ratingsManagement Business jeff berman mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You need a great story to build a great company. And great stories are unwaveringly TRUE. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (not overhead) (2) Progress reports would be utterly transparent, sharing victories, defeats and even GPS coordinates of water wells (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.