Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith

Masters of Scale

English - April 30, 2022 09:00 - 32 minutes - 29.6 MB - ★★★★★ - 3.7K ratings
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Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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