Rapid Response: In hard times, the show must go on, w/BroadwayHD’s Bonnie Comley
Masters of Scale
English - September 16, 2021 09:00 - 26 minutes - 24.3 MB - ★★★★★ - 3.7K ratingsManagement Business jeff berman mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
18 months ago, the lights went out on Broadway. What can you learn as this $16bn industry begins to re-light the lights? Tony-winning producer Bonnie Comley, the CEO of BroadwayHD and board president of the Drama League, shows us how Broadway's 41 theaters are coming back to life — and how the 18-month pandemic closure created some breathing room for her industry to reimagine itself. At the core: broaden the customer base, embrace digital, and expand the touchpoints for each show as a brand.
Read a transcript of this interview at: mastersofscale.com
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