Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
Masters of Scale
English - November 18, 2021 10:00 - 33 minutes - 30.7 MB - ★★★★★ - 3.7K ratingsManagement Business jeff berman mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In May 2020, as companies began making promises about how they’d help Black-owned businesses in the wake of George Floyd’s killing, Aurora James launched the 15 Percent Pledge initiative with an Instagram post. Tagging major retailers, she declared that 15% of retail shelf space should belong to Black-owned businesses. And she's helped these companies turn promise into action, unlocking $10 billion in revenue for Black-owned businesses. It's a relatable story for any small business or team: the tactics and strategies that allow one small but dedicated effort to deliver outsized results.
Read a transcript of this interview at: mastersofscale.com
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