Master the art of storytelling w/charity: water's Scott Harrison
Masters of Scale
English - December 26, 2019 04:55 - 47 minutes - 43.6 MB - ★★★★★ - 3.7K ratingsManagement Business jeff berman mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 52. Bill Gates: The biggest success story you haven't heard (Part 2)
You need a great story to build a great company. And great stories are unwaveringly TRUE. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (not overhead) (2) Progress reports would be utterly transparent, sharing victories, defeats and even GPS coordinates of water wells (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty. Cameo appearance: Jonathan Gottschall (fellow at Washington & Jefferson College & author).