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99. The Honest Company’s Jessica Alba: Make your customer the star

Masters of Scale

English - October 12, 2021 09:00 - 30 minutes - 28.1 MB - ★★★★★ - 3.7K ratings
Management Business mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Jessica Alba’s approach in founding and building The Honest Company revolves around three letters: IRL, a useful acronym for “In Real Life.” This phrase acts as a reminder for the company to shine the spotlight onto their customer’s real needs – not only to understand them, but to address them as well. Alba built the company around her passion to make childcare and household products that are safe and eco-friendly. By asking her team “What’s the IRL version of this?”, Alba focuses the company to make products that will enhance the customer’s everyday lives. “A lot of these product ideas come from: What do I wish I had to optimize the life experience – and then, how can we do it?” 

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