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Why brands must take a stand, w/Wieden+Kennedy president Colleen DeCourcy
Rapid Response
English - November 19, 2020 10:00 - 36 minutes - 33.6 MB - ★★★★★ - 50 ratingsManagement Business energy sports news leadership science retail healthcare culture technology startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A virtual-first workplace, w/Dropbox co-founder and CEO Drew Houston
Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K President Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has never demanded more creativity. Brands should take a stand, she argues, but not on everything.
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