Rapid Response artwork

Movie-theater drama has come to every business, w/Alamo Drafthouse CEO Shelli Taylor

Rapid Response

English - October 15, 2020 09:00 - 28 minutes - 26.2 MB - ★★★★★ - 50 ratings
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As big movie chains shut down, Shelli Taylor's determined to keep her theaters open. With revenue at a trickle, the CEO of Alamo Drafthouse is negotiating daily with landlords and banks, and even tried her own video-on-demand service. Her balancing act – a conviction that long-term demand will be strong, while near-term economics are dismal – is familiar among entrepreneurial leaders. By defiantly keeping the movie magic alive, she's leaning into hope, the human need for community, and a creative new model. Yet there's no guarantee how this story will end.

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