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Leveraging the trampoline effect, w/Morning Brew CEO Alex Lieberman
Rapid Response
English - April 01, 2021 09:00 - 31 minutes - 29.1 MB - ★★★★★ - 50 ratingsManagement Business energy sports news leadership science retail healthcare culture technology startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The business of democracy, w/Leadership Now CEO Daniella Ballou-Aares
Next Episode: Delta CEO Ed Bastian: Turbulence, recovery, and risk
Revenue for Morning Brew's booming e-mail newsletter operation dried up when the pandemic hit, but its next-generation audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of the creator economy for entrepreneurs, and why an authentic voice is a shortcut to business success.
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