How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Rapid Response

English - November 18, 2021 10:00 - 33 minutes - 30.7 MB - ★★★★★ - 50 ratings
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In May 2020, as companies began making promises about how they’d help Black-owned businesses in the wake of George Floyd’s killing, Aurora James launched the 15 Percent Pledge initiative with an Instagram post. Tagging major retailers, she declared that 15% of retail shelf space should belong to Black-owned businesses. And she's helped these companies turn promise into action, unlocking $10 billion in revenue for Black-owned businesses. It's a relatable story for any small business or team: the tactics and strategies that allow one small but dedicated effort to deliver outsized results.

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