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Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho
Rapid Response
English - March 28, 2024 09:00 - 21 minutes - 19.9 MB - ★★★★★ - 50 ratingsManagement Business energy sports news leadership science retail healthcare culture technology startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Riding the Ozempic wave, w/RO CEO Zach Reitano
If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.
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