A playbook for when "there’s no playbook" – CEO Ellen Kullman (Carbon, DuPont)

How do you survive a crisis? You create your own trajectory, says Ellen Kullman. And she knows: In her former role, she became CEO of the chemical engineering giant DuPont in 2008, just ahead of the financial crisis. During those years of straight free fall, Ellen learned how to lead through what seemed like completely devastating circumstances and developed four crisis principles, forged through the fire of experience. She’s putting those to the test now, at the helm of 3D printing unicorn startup, Carbon. She took the role just five months ago – and then headed straight into the pandemic. At Carbon, she’s zeroing in on what she can control (from innovating manufacturing to restructuring supply chains to where the team works) and pivoting to create a new path to success.

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