MPM 053: Gamification and Product Management: Best Practices, a conversation with Heather Browning, VP Product of Ria Health
Masters of Product Management
English - July 22, 2019 05:00 - 21 minutes - 19.5 MB - ★★★★★ - 40 ratingsBusiness business marketing productmanagement productmanager sequentbusiness sequentbusinessnetwork sequentlearning sequentlearningnetworks stevenhaines Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, etc.) to other areas, such as business, marketing, healthcare, or education for the purposes of changing behavior for positive outcomes. Heather Browning, a growth product leader with a background in game design, cognitive psychology and behavioral economics shares her insights on how to build products aimed at sustained behavior change with a focus on improving engagement and retention.