MPM 048: Customer Feedback: What B2B Companies Can Learn from the B2C World, with Rebecca Nathenson, Senior Director of Product Management for Jobvite

Masters of Product Management

English - May 13, 2019 09:00 - 22 minutes - 20.2 MB - ★★★★★ - 40 ratings
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Previous Episode: MPM 047: Rebuilding Century Old Products for the Modern Consumer, Lessons from Insurtech: a conversation with Kate Terry, Co-Founder & COO of Surround Insurance

Next Episode: MPM 049: Scaling Product Management Teams, with Jessica Hall, VP Product Strategy & Design with 3Pillar Global

Probably the most significant aspect of product management is the ability to gather feedback from customers and use that feedback to uncover core needs. While we all likely understand the importance of this activity, frankly most organizations don’t do it very well.

Generally speaking, Business to Consumer (or B2C) companies seem to have figured this out a little better than most Business to Business (B2B) companies. While there may be myriad reasons for that, there is a lot to be learned from voice of customer mechanisms employed by many B2C organizations.