MPM 044: How Design Thinking Can Help Your Product Management Team, with Bob Burgarino, EVP with Apiture

Masters of Product Management

English - March 18, 2019 21:49 - 16 minutes - 15.2 MB - ★★★★★ - 40 ratings
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Previous Episode: MPM 043: Bringing Product Manager skills to Non-Product Roles, a Conversation with Michael Smith, Practice Manager UPMC Susquehanna

Next Episode: MPM 045: Product Management and AI, an interview with Chris Butler, IPSoft’s Chief Product Architect

Iterative planning & design, also known as design thinking, is a process and philosophy that centers around deeply understanding customer problems, then designing solutions and testing those prototyped solutions in an iterative way, continuously getting real feedback from customers and improving the solution along the way. If there’s one key tenet of product management, it’s that uncovering and truly understanding the core need of the customer is crucial, and design thinking is a great tool to aid in that.