How Behavioral Science Can Make You a Better Product Manager, with Kristen Berman, CEO Irrational Labs

Masters of Product Management

English - November 01, 2021 09:00 - 25 minutes - 23.8 MB - ★★★★★ - 40 ratings
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Previous Episode: Getting Us All on the Same Page: Telling Complex Stories to Various Audiences, with Deepti Tadala, Senior Product Manager, Paypal

Next Episode: Why Some Products Fail While Others Succeed, with Justin Bauer, SVP of Product at Amplitude

Understanding customers is a bedrock of successful product management. But it is a lot easier to say than do. Truly understanding customers entails a deep knowledge of their motivations and behaviors. And, frankly, many product managers are not properly equipped to keenly grasp the nuances of customer behavior.

On this episode Kristen Berman, CEO and co-founder of Irrational Labs, discusses ways that product managers can use use behavioral design to develop and design solutions that change behavior.