Alessandro De Zanche: The Funnel of Trust for media owners
Masters of Privacy
English - February 03, 2021 12:28 - 21 minutes - 39.2 MB - ★★★★★ - 3 ratingsMarketing Business Entrepreneurship adtech blockchain ccpa cpra gdpr marketing martech mydata cookies data Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis.
We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content.
References:
Alessandro De Zanche on LinkedIn Alessandro on AdExchanger Alessandro on Twitter and Medium