Creating and delivering the right value to the right people sits at the core of every successful venture, project, business, organization, product and service.

Not only most people don’t know where and how to start, but they also end up spending weeks, months or even years creating something that eventually nobody wants to use or buy.

One of the wisest things you can, and should do, as an impact master is to find out and know what your audience really wants and needs.

In this episode, you'll learn:

An easy and simple way to find out and know what your audience really wants and needsHow successful and big entrepreneurs in the world leveraged this technique to grow their businessesHow you can build a "customer-centric" business to truly get inside the minds of your customersWhy asking open-ended questions helps you to communicate and speak more easily with your audience

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