People First, SEO Second: Why Educational Content Performs Better w/ Lauren Pope

Masters of Content

English - May 06, 2021 20:09 - 22 minutes - 30.7 MB - ★★★★★ - 27 ratings
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Previous Episode: The role AI plays in producing content and enhancing digital experience w/ Michael Myers

Next Episode: Zoom Out to Zero In: How to Develop a Strong Content Strategy w/ Anastasia Ushakova

Most people didn’t go in a straight line to get to the role they’re in.

It’s what they did throughout their career journey that helped develop them and determine their destination.

In this episode, Josh Van Dyk sits down with Lauren Pope, Content Marketing Manager at Oracle, about her content marketing journey and the lessons she learned along the way.

We also discuss:

Her path from writer to content marketing manager at Oracle
How she organically grew a community presence on her personal blog
Simple strategies that work better than SEO hacks
Why Lauren promotes ungated, high value content

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.