Rachel Abraham

Masters of Content

English - March 11, 2021 17:14 - 18 minutes - 24.8 MB - ★★★★★ - 27 ratings
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Previous Episode: Give a DAM (Digital Asset Management) About Content w/ Kristina Huddart

Next Episode: Never Stop Selling: How to Build and Lead a Team w/ Erin Balsa

When it comes to SEO, people are always searching for the golden ticket. How can I rank on page 1 for my keywords?

But SEO doesn't happen overnight. And it doesn't work unless you do. Somehow, your SEO research has to turn into a story people will consume.

In this episode, Josh talks about SEO storytelling with Rachel Abraham who most recently served as the senior in-house content editor at HomeAdvisor.

We also discuss:

The relative pros and cons of building an in-house team vs. hiring freelancers
Top automation tools for the SEO pro
What to look for when hiring a content editor or writer
Algorithm changes and how they influence the online reading experience

For the entire interview, tune in on Apple Podcasts, Spotify , or wherever you get podcasts.

Find Josh Van Dyk on LinkedIn or send him an email.