Content as Utility: How to Create Useful Content
Masters of Content
English - October 12, 2021 05:00 - 23 minutes - 31.9 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Asset Management: Choosing the Right DAM for Your Needs
Content must be useful or it won't work.
What makes content useful to a consumer?
In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers.
We also discuss:
- Why you shouldn't post content on five channels right from the start
- Marketing technology as the backbone of content
- How to make content more accessible to customers
- Staying informed about content marketing
Reach out to Ian on LinkedIn.
For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts.
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