Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? 

Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.

 

Take Aways from this Episode

Tattoo vs. Brand The 4 P’s of business How Covid has changed the fitness market forever What your clients want out of your business