Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission  in the fitness industry for themselves or their business

If you don’t know where you’re going how do you know when you get there?

If you and your business have a clearly defined mission, vision, purpose then that drives every decision and action for the business and it’s goals.

I share an exercise that I did to try to reverse engineer my business behind a mission and vision. 

Key Takeaways from the episode

What is your purpose in the fitness industry? What is the Mission and Vision of your business? Who do you want to help and why? How do you know when you’ve completed your purpose? What are your unique abilities? How do you know they’re your unique abilities? Are you using your unique abilities correctly in your business?