Masters in Fitness Business Podcast artwork

Masters in Fitness Business Podcast

163 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 35 ratings

Designed for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.

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Episodes

The Fitness Entrepreneur’s Paradox

November 15, 2022 05:00 - 47 minutes - 38.6 MB

You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you getting the help your business needs. This is the landscape we walk on in the fitness industry and business in general.  Dr Jeffery O’Guin shares about his journey he is taking on t...

Ep157-Your branding should turn some people off

November 01, 2022 04:00 - 48 minutes - 39.1 MB

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business.  How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success.   ...

Ep156-Closing the gap between a lead to a client

October 18, 2022 04:00 - 1 hour - 69.2 MB

You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it  can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to cli...

Ep155-Tattoos not Brands

October 04, 2022 04:00 - 38 minutes - 31 MB

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too?  Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.   Take Aways from this Episode Tattoo vs. Bran...

Ep154- How to do what you love and run a business

September 20, 2022 04:00 - 49 minutes - 39.8 MB

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep  your business running.  How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that.  Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has ...

Ep153- Who’s the hero in your story, you or your client

September 07, 2022 04:00 - 50 minutes - 41 MB

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear.  Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client’s frequency. But branding has become a catch all, nebulas term. We break down what it is, isn’t and how to use it to tell a story th...

Ep152-Shrinking the Saturated Supplement Market

August 23, 2022 04:00 - 49 minutes - 40 MB

Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are we educating them correctly?  Bob Thompson has a system that educates and bakes the supplements into the on-boarding process that has worked for him countless times. He has own...

Ep151- Why did P90X work?

August 09, 2022 04:00 - 51 minutes - 42.6 MB

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than train...

Ep150- The Entrepreneur Chip

July 26, 2022 04:00 - 50 minutes - 41.3 MB

A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It’s the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and used it to go from training in a client’s basement to building a franchise and a supplement company.    Take Aways from this Episode Is is always a natural evolution for trainers to become gym owners? Simple scales All leads are not created...

Ep149-Using “The Rule of 26” in your marketing

July 12, 2022 04:00 - 47 minutes - 38.4 MB

Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing where you are using different platforms that all flow into a singular marketing strategy. We discuss how to do that on this episode.  I hope you enjoy my conversation with Buzz on this episode   Take Aways from this Episode What’s more importan...

Ep148-How to Build Wealth with your Training Gym

June 28, 2022 04:00 - 56 minutes - 45.4 MB

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth.  I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I’ve become to know is a loyal friend and devoted family man. He likes to say he is lucky. You may get lucky once, but Jason has made lucky a habit by being smar...

Ep147- You need to be held Accountable

June 14, 2022 04:00 - 36 minutes - 30 MB

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and hope, not hype.  I sought out a coach who gave me all of these things and helped me to help my business grow. I was impressed with his skill, sy...

Ep146-What does mindfulness have to do with success?

May 31, 2022 04:00 - 47 minutes - 38.3 MB

What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction?  These are some of the questions that mindfulness can give you answers to, according to Ken Kladouris.  Ken Kladouris is an esteemed wealth advisor, course creator and published author who believes you should be living your life, by design. Ken has allowed the men and women he is proud to serve the ability t...

Ep-145- Going from Trainer to Franchise Owner

May 17, 2022 04:00 - 1 hour - 56.3 MB

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him?      Take Aways from this Episode Why simplifying helped him to become more profitable and grow Taking some losses for the big win Belief in your...

Ep-144- Going simple for more profits.

May 03, 2022 04:00 - 1 hour - 62.6 MB

When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It’s anything but easy, but Colin makes it seem that why by keeping things simple. When you have industry experts selling you complicated solutions Colin says reduce it to it’s simplest terms and stick with what works.      Take Aways from this Episode Why he shifted to Large Group training exclusively since Covid...

Ep 143- When Old School is The New New School

April 19, 2022 04:00 - 51 minutes - 42.1 MB

Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know thinks some of the old school methods may be more effective for local marketing.    Take Aways from this Episode Transitioning from a trainer to business owner Is old school marketing more effective now? Timing is everything is sales What...

Ep 142- Do you do what the High Performers do?

April 05, 2022 04:00 - 51 minutes - 41.8 MB

Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have certain things in common.    Take Aways from this Episode Why owners need to be owners not technicians The power of authenticity Turning a passion project into a business How does imposter syndrome show up in your business? Avoiding the B...

Ep 141-What about Tik-Tok?

March 24, 2022 04:00 - 42 minutes - 34.1 MB

We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing?  And we focus on leads and clicks but what about  what happens after the click? You need to take the friction out of getting new clients in the door.  Kenny Gray has an impressive resume doing work for large corporations like NBC and multiple 6 and 7 figure brands. These guys do research on their audiences and as a result he has extensive knowledge of what ...

Ep 140- The Next Generation of Training Studio

March 08, 2022 05:00 - 1 hour - 50.1 MB

Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant.  Jason DeBruler is the CEO of ARX fit and Bio Hack Studios. Tune it to learn more.   Take Aways from this Episode What makes ARX so different? What makes this fitness business model so intriguing.  $30 for a 1 on 1 Personal Training session? ...

Ep-139 The Rule of 26- 4 Steps to Doubling Website Revenue.

February 22, 2022 05:00 - 54 minutes - 43.8 MB

The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena.    Take Aways from this Episode What is Rule 26? The KPIs that directly drive revenue Do you own your audience? What do 68% of All consumers do? Why do you need a website? Are you utilizing your best clients What do you do if you can’t afford to hire someone to market for you?

Ep-138-Leadership / Bryce Henson, CEO of Fit Body Boot Camp

February 01, 2022 12:00 - 42 minutes - 34.6 MB

 Bryce went from newbie trainer to CEO of Fit Body Boot Camp.  He wouldn’t have been able to do it if he hadn’t evolved and developed his leadership skills. He shares the simple system he developed and still uses today.      Key Takeaways from the episode What is your leadership role in your business? How leadership skills took him to CEO Where did he go to develop his leadership skills? Why and how you need to lead your team

Ep137-Do You Have a Purpose in the Fitness Industry?

January 18, 2022 05:00 - 32 minutes - 26.5 MB

  Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission  in the fitness industry for themselves or their business If you don’t know where you’re going how do you know when you get there? If you and your business have a clearly defined mission, vision, purpose then that drives every decision and action for the business and it’s goals. I share an exercise that I did to try to reverse engineer my business beh...

Ep136-Can You Achieve Everyday Excellence?

January 04, 2022 05:00 - 57 minutes - 47.1 MB

We are all creatures of habit. Who we are, what we accomplish is a culmination of our habits. Everyday excellence start with auditing our habits and deciding which ones to keep and new ones we may need to reach our goals.  Joe Templin wrote the book on Everyday excellence, literally. He shares his insights on how you can start to achieve everyday excellence in your life.  Joe Templin is a physicist, financial planner, entrepreneur and philanthropist.   Key Takeaways from the episode D...

Ep135 - How do people want their fitness delivered.

December 21, 2021 05:00 - 45 minutes - 36.6 MB

Two markets, online and in-person fitness. One product, fitness. Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you. Mike Hansen has done extensive research on both markets and what he found may change your perspective and approach. Plug in and expand.    Key Takeaways from the episode Where does digital fitness fit in the fitness industry? Where are the big brands going with digital fitnes...

Ep134- No one cares as much as you, nor should they.

December 07, 2021 05:00 - 1 hour - 58.3 MB

It’s unreasonable to expect someone to care as much as you about your business. But an effective leader can get them behind the vision of the business and have them take pride in the part they play in bringing that vision to life.  Tony Zaccario is the 28 year old CEO of Stretch Zone, a national franchise. He shares his leadership and systems secrets that can help you and your business. Tune in.    Key Takeaways from the episode What type of leadership and systems do you need/ Why e...

Ep133-Maybe it’s not your competition’s fault you suck.

November 23, 2021 05:00 - 1 hour - 60 MB

Nothing changes until you take 100% responsibility for your actions and start to upscale yourself and your skill set.  Jono Petrohelios went from the worst to first with this philosophy.  We discuss the actions necessary to upscale and how to run FB ads that work.      Key Takeaways from the episode Blaming everyone else doesn’t improve your business The power of taking 100% responsibility for your actions What should be your goal with FB ads? Why less friction wins every ti...

Ep132- No-one likes being scammed, especially FitPros

November 09, 2021 05:00 - 43 minutes - 35.4 MB

As a FitPro, how many times do you get pitched a week by people claiming they can help your business. How do you know if they are legit or a sham?  A.J. Morton paid $12,000 for a coach that turned out to be a sham so he decided to do something about it. He started a Yelp for people claiming to be specialist, coaches and mentors.  Now you have a place you can go find coaches, mentors and specialist that have been vetted to make sure they can provide you help that will move the needle for ...

Ep131-You didn’t know that you were supposed to know

October 26, 2021 04:00 - 53 minutes - 43.5 MB

Ignorance of the law is no excuse. How many times have your heard that? You don’t want to hear it when you’re on the wrong side of a lawsuit against your fitness business. You may lose your livelyhood.   Corey lays out the three things you need to be aware of to protect your business and your loved ones.   Key Takeaways from the episode The 3 most common legal issues when opening a fitness studio Do you have a solid foundation to grow your business? Should you have an attorney o...

Ep130- A Blue print for getting out of Entrepreneurial Poverty

October 12, 2021 04:00 - 49 minutes - 39.7 MB

  It’s frustrating to work your ass off and have nothing to show for it. That is Entrepreneurial Poverty. It is a pandemic among Fitpros. Billy was over $100,000 dollars in debt and had his car repossessed when he and his wife put together a plan to get out of debt. And they did it. Listen in to learn more.      Key Takeaways from the episode The first step in a mind set shift It comes down to habits New Goals The debt reduction snowball method Should you treat your family...

Ep129- Are you risking losing your business if you don’t take these simple steps

September 28, 2021 04:00 - 1 hour - 94.7 MB

What happens if someone gets hurt and sues you? What do you do when a client refuses to pay you? These are just two problems you can avoid by taking a couple of simple steps. Do you have bullet proof waivers and contracts? If you do then you can avoid problems that could cause you to lose your business. Shannon Montgomery, the lifting lawyer, yes she is a national bikini competitor and operates her law firm, Montgomery Law specializing in affordable legal services for fit pros.   Key...

Ep128- Getting clarity on Online Fitness Business.

September 14, 2021 04:00 - 1 hour - 49.2 MB

Setting up an Online Fitness Business can seem like a complicated and difficult task, but in today’s market it’s difficult to survive without it. It can be confusing and overwhelming. James Quigley breaks it down to simple steps and how you can get clarity for your online fitness business. Key Takeaways from the episode Solid business practices make online fitness businesses profitable Are you ready to bring in leadership talent What is going to be the role of the online fitness spa...

Ep127-When being a good trainer isn’t enough.

September 07, 2021 04:00 - 48 minutes - 39.4 MB

Steve had it all together. He was a pro athlete, he had money, he had equipment, he had a plan, one last season then open up his gym. Everything was smelling sweet. Then he got a mule kick to the face. He lost in all. What did Steve do? He clawed his way back and now has almost everything he lost back and so much more.   Key Takeaways from the episode Life is full of hit and run accidents Why your network is so important True passion will always express it self Do you make it abou...

126-Are you living in Entrepreneurial Poverty?

August 24, 2021 04:00 - 56 minutes - 45.7 MB

From the outside it looks like you are doing well and have a successful business. Behind the scenes everyone gets paid but you. You are living on what’s left over and usually that isn’t much. Why can’t you seem to get out of this loop? Maybe it’s your mindset.   Change the way you think and you make different decisions, take different actions, ask different questions. That’s the power of mindset. Michelle Cooper is a former Roller Derby Pro who has helped dozens of Fit Pros to get out ...

125-People don’t want trainers, They want coaches.

August 17, 2021 04:00 - 59 minutes - 48.7 MB

The days of trainers counting reps and just showing up are over. People want someone who can coach them on the different aspects on their health and fitness, nutrition, sleep, recovery and training. Eric shares how you can elevate your game to dominate the current fitness market.   You Tube Channel / Fit University / Book   Key Takeaways from the episode People are coming back to gyms, but they have more options now. Where do we fit in and how do we use tech to our advantage? ...

124-How to hold on to your most valuable asset, your clients.

August 03, 2021 04:00 - 1 hour - 52.5 MB

Marketing and new clients is important, but so is client retention, engagement and culture. Having a solid stable client base can help your business grow faster than trying to replace them with new clients. Ryan O’Toole shares some simple and Free ways to hold on to clients and increase your referrals. Key Takeaways from the episode Why you need different skill sets for different jobs. What is a good jump off point to build culture, customer experience ? Using the CRM to customi...

123-Leadership, Habits and Experiences

July 27, 2021 04:00 - 1 hour - 50.9 MB

Do you have a vision and want to get people behind it? You need a leader. Are you that leader? Do you have the leadership skills you need to make your vision a reality?   Dan Henderson has running successful gyms, built an online education / certification business and now is The Coach of Coaches and shares the leadership skills you need to get your team behind you, as a leader and your vision. Key Takeaways from the episode Are you confusing leadership with management? The four lead...

122-If you know it all, how are you going to get help with your fitness business?

July 20, 2021 04:00 - 50 minutes - 40.8 MB

Is your business driven by a focused vision or by the seat of your pants? If you don’t have goals where are you going? You can’t go somewhere that doesn’t exist. Goals let you know how far you’ve come and when you’ve arrived. Brain Johnson has a long history of helping business owners set and exceed goals. He shares lessons he’s learned along the way. Key Takeaways from the episode Do you know what stage your business is in? Not all customers are created equally The best gift you ca...

121-Are legal issues the last thing on your mind? They shouldn’t be?

July 13, 2021 04:00 - 56 minutes - 45.4 MB

Not getting paid, lawsuits, tax issues? These can all be avoid if you have an attorney in your corner. But, attorneys are expensive so what do you do? Scott Reib has made it his mission to change this for the fitness industry. He shares some options, that you might not know about, that may be the right fit for you. Key Takeaways from the episode Glaring legal mistakes fit pros consistently  make Treat you attorney like a primary care physician and not like an ER doctor. 5 Steps to S...

120- Do you want to change your story?

June 29, 2021 04:00 - 1 hour - 67.3 MB

What would happen if you changed your story? The stories you tell yourself? The stories tell your clients? Would it change the story of your life and business? Stories are powerful. Are you telling the right stories? Seth Donlin shares how you might be able to find out. Key Takeaways from the episode What are the glaring weaknesses in the fitness industry? Does your business have a face and a story? The difference between restaurants and gyms Are you ok with everyone not being you...

119-What is the right technology needed to succeed in the fitness industry now?

June 22, 2021 04:00 - 1 hour - 49.2 MB

Do you feel like you’re behind on the technology in the fitness industry now? Covid has accelerated the use of technology in fitness and it’s not going away. Kevin MacCauley shares what you need to know to get the right technology for you to succeed going forward in the fitness industry. Key Takeaways from the episode How Covid has changed the landscape of fitness. What about the ones thinking of opening up a fit biz right now? Lessons you can learn from the big competitors How wi...

118-Franchise, your brand or someone else’s, is it right for you? Micah Logan

June 15, 2021 04:00 - 1 hour - 54.9 MB

What does it take to Franchise your gym concept? How much does it cost to buy into a franchise? What are the pros of cons of franchising? Micah Logan answers all of these questions as he takes thru his journey of franchising his gym concept MELD. Key Takeaways from the episode Why would you want to franchise? How do you franchise? What is a brand multiplier? Do you know how much your business is worth? Do you have what it takes to go thru the franchising process How do you mar...

117-Crushing the Competition with Service- Hank Ebeling

June 08, 2021 04:00 - 56 minutes - 45.7 MB

As a small business owner how do you compete in today’s highly competitive landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. You can boost sales, increase customer satisfaction and loyalty by crushing the competition with service. Key Takeaways from the episode Why focus on customer service? It starts with you as a leader Where Hank feels most owners run into problems Do you hire for skills or traits? Do you have an Ideal Team...

116-Your business is not growing because you are afraid of selling. Leslie Lyons

June 01, 2021 04:00 - 1 hour - 66 MB

Grey hounds, Chihuahuas and pole dancing. What do they have to do with selling. Leslie Lyons makes sense of the riddle that is selling and is telling you that your business is not growing because you are afraid of selling. Key Takeaways from the episode Black women pole dancing Leslie’s 4 P’s of Sales Why sales is really leadership How to get over your resistance to selling What is an Enneagram tool? Why I think the Four P’s are different You and your business will grow at the...

114-Adding Press Releases to your marketing tools

May 18, 2021 04:00 - 52 minutes - 42.9 MB

Getting in front of your local press will give you free marketing and create authority in you and your brand. How do you get in front of your local media and make this happen? We tell you on this episode of the podcast with Mickie Kennedy. Key Takeaways from the episode How to get in front of your local media Why would you need a press release The anatomy of a press release How to re purpose any news story The new SEO Strategy around a Press Release   Mindset and Developmen...

114-It’s time the real fit pros start beating the online influencers. -Sean Garner

May 11, 2021 04:00 - 56 minutes - 45.8 MB

Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating  real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set.   Key Takeaways from the episode What role will online coaching play going forward You’re right, but does it matter? You still have a huge opportunity with online Your not just selling sets and reps anymore How to...

113- Creating Financial Freedom with Your Business-Jackson Millan

May 04, 2021 04:00 - 47 minutes - 38.6 MB

You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you?   I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom.   Key Takeaways from the episode How to understand the language of money How to extract themselves from your business so that you can grow it. Pay ...

112-Leads are not revenue, Sales are- Erik Russell

April 27, 2021 04:00 - 1 hour - 66.1 MB

Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue.     Key Takeaways from the episode Sometimes the most disciplined thing to do is nothing. Where do I insert my flavor into the process without messing it up. When you hire someone to help your bu...

111 How to use your story to make your Brand sticky.

April 20, 2021 04:00 - 57 minutes - 46.9 MB

A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard.     Key Takeaways from the episode If people don’t know about your business how will they find you? What it looks like to potential clients when you don’t run your business like a business Biggest Brandi...

110-Most people aren’t doing their digital marketing right. - Andrew Seeley Creatively Disruptive

April 06, 2021 04:00 - 1 hour - 67.1 MB

Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival. It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right.     Key Takeaways from the episode Are you missing out on a game changing opportunity? Is it easier to get your message heard right now? Online is hot righ...

109-You’re Not Ready for Ads-Chris Cooper

March 23, 2021 04:00 - 1 hour - 50.3 MB

That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water. That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors.   Key Takeaways from the episode The two skills sets necessary to have a profitable fitness business What is The State of the Industry Report? Are you ready for advertising? You have...