Why You Need to Embrace the New Go-To-Market Strategy with Scott Alexander

Mastering Medical Device

English - August 30, 2022 09:00 - 1 hour - 46.2 MB - ★★★★★ - 20 ratings
Careers Business Health & Fitness Medicine medical device medical devices medical sales medical innovation medical device regulatory innovation medical device jobs medical device career Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Choosing the Right Problems to Solve and Aligning Your Core Technologies with Stephen Mariano

Next Episode: Tackling an R&D Project When the "R" is as Large as the "D" with Andrew Buckler

Scott Alexander is the CEO of iVelocity Marketing, and has been on the leading edge of identifying market shifts and building strategies and programs to embrace a new and improved go-to-market strategy. In this episode he shares what providers don’t understand about medical device companies, what we don’t understand about providers, the reasons why the old go-to-market strategy no longer works in medical device, the benefits of using a digital strategy, and why sales will love – and prosper – from embracing this change.

Links from this episode:

Scott Alexander LinkedIn iVelocity Jairus Physician Micro-Marketing

Support the Show.

Connect with Mastering Medical Device:

Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!