Mastering Medical Device artwork

Leveraging Data to Target Customers and Optimize Sales Territories with Skylar Talley

Mastering Medical Device

English - July 05, 2022 09:00 - 54 minutes - 37.6 MB - ★★★★★ - 20 ratings
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Previous Episode: Proven Processes to Simplify and Assure Sales Success - Part 2 with Jim Surek
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Skylar Talley is CEO of MedScout, a company that provides life science companies data and insights to help sales reps and sales managers be more targeted and effective. In this episode Skyler discusses upstream and downstream marketing, bootstrapping a company, why inside sales is becoming more popular, leveraging distributor organizations, why digital marketing should be moving higher on your radar, using data to design territories and target customers, surprising things medical device companies don’t do that are common in other industries, aligning the sales team targets, and how sharing data to with providers can lead to stronger relationships.

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Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe

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