Changing to Customer-Centric Design While Develping a Major New Product with Rich Wintersteller
Mastering Medical Device
English - June 27, 2023 09:00 - 58 minutes - 39.9 MB - ★★★★★ - 20 ratingsCareers Business Health & Fitness Medicine medical device medical devices medical sales medical innovation medical device regulatory innovation medical device jobs medical device career Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to manage change, and how LivaNova’s new technology is helping perfusionists deliver better patient care.
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Connect with Mastering Medical Device:
Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe
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