Master Modern Marketing
21 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 4 ratingsThe host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world.
The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing.
The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast.
Discussion topics include:
- What is great already about their business?
- What isn’t great?
- What are their greatest struggles with marketing?
- What is the first thing they should focus on after the show?
Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to work more effectively with contractors, and even ways to cut costs and improve business results.
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Episodes
Master Modern Marketing Podcast: Live Coaching Call with Steve Setka
December 29, 2019 00:45 - 52 minutes - 42.9 MBIn today’s episode of the Master Modern Marketing podcast, we sit down with Steve Setka, from InXpress, a third-party logistics franchise, for a live coaching call about modern marketing. Part 1 Topics: Marketing Audit: We reviewed their website and social media channels and discussed some of their strengths and opportunities for improvement. In short, their website is modern and easy to navigate. They have the ball rolling in social media and are trying some creative ways to build t...
Master Modern Marketing Podcast: The Ins and Outs of Personal Branding
December 14, 2019 22:54 - 42 minutes - 34.6 MBIn today’s episode of the Master Modern Marketing podcast, we sit down with Lachlan Kirkwood and discuss the ins and outs of personal branding. Todays Topics: 1. Bonus Content about Tik Tok. 2. Why is personal branding important? 3. What are some real-world examples of personal branding? 4. Where should someone get started to build their personal brand? Connect with Lachlan: - Lachlankirkwood.com - On LinkedIn - On Twitter - On Instagram If you enjoyed the Master Modern Mark...
Master Modern Marketing Podcast: Increasing revenue & new business through modern SEO
August 16, 2019 16:00 - 48 minutes - 39.3 MBIn today’s episode of the Master Modern Marketing podcast, we sit down Nate Dame from Propecta to discuss increasing revenue and new business through modern SEO. Nate Dame, as well as another past guest, Randy Milanovich, were both named as Top 100 Influencers by BuzzSumo! Today’s Topics: A high-level overview of modern SEO In simple terms how does modern SEO work? Why should a company care? How has SEO changed over that past few years? What is the biggest issue in your opini...
Master Modern Marketing Podcast - The art & science of storytelling through video
July 19, 2019 16:00 - 55 minutes - 44.9 MBIn today’s episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video. Doug and his team have been growing a very successful video production company for over 10 years. And if you check out their portfolio, you will definitely recognize many of the brands on there. Doug is clearly an expert on video production, as you'll hear, but we actually focus specifically in this episode on s...
Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing
June 29, 2019 16:00 - 59 minutes - 81.2 MBIn today’s episode, we speak with Jim Becker, CEO & Founder of Becker Logistics. How would you like these results? In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my team, have done over the last two quarters. This podcast dives deep into how Becker Logistics drove their business to such incredible heights, and how those lessons can applied to your business. ...
Master Modern Marketing Podcast: Real Talk about truck driver recruitment marketing
June 05, 2019 15:03 - 1 hour - 48.3 MBIn today’s episode, we speak with Amrit Dhanraaj, CEO of GetTruckDrivers.com. We dive deep in the truck driver shortage, which in many people's opinions is plaguing the trucking industry. Amrit and Lionel speak specifically about modern marketing strategies and how if you know how to market in the modern world, you can find the drivers you need. There is a shortage of drivers, a shortage of money, and even and shortage of love, if you don't know how to look for it. About Amrit: Amr...
Master Modern Marketing Podcast: Track ALL leads with WhatConverts
May 24, 2019 16:00 - 44 minutes - 36.2 MBIn today’s episode, we speak with Michael Cooney, Co-founder of WhatCoverts. In this detailed interview, we discuss the current status of lead generation and tracking. We start off with one of the most common questions from business owners - "Where are my leads coming from?", and move into the features of WhatCoverts and describe how it can improve insights into your business and create confidence in your marketing efforts. SPECIAL OFFER: Go to www.WhatConverts.com/try30 Segment 1: Le...
Master Modern Marketing: Farmers Marketing talks small business marketing on CJOB Radio
May 10, 2019 15:51 - 19 minutes - 15.7 MBIn today's episode, Lionel Johnston, and CJOB radio host Kevin Burgin discuss small business marketing. I represented Farmers Marketing on CJOB with guest host Kevin Burgin on April 24, 2017, and we spent most of our time talking about small business marketing. I was asked several questions, but with being on-air and having limited time, my answers were very short. Check out our interview below. However, in an effort to share full information, I have provided the complete answers below th...
Master Modern Marketing Podcast: Local Lead Generation with MoreHotLeads.com
April 19, 2019 16:00 - 54 minutes - 43.6 MBIn today’s episode, we speak with Daniel Moscovitch, from MoreHotLeads.com about local lead generation. While many local businesses are starting to embrace modern marketing, there is still a long way to go. In this detailed interview, we discuss the current status of local lead generation, how it works, and where a small or medium-sized business can get started. Daniel also shares some case studies from their clients to demonstrate just how powerful local lead generation can be. Today'...
Master Modern Marketing Podcast: Lessons learned from Wistia's One, Ten, One Hundred Video docuseries project
April 05, 2019 16:00 - 42 minutes - 34.1 MBIn today's episode, we speak with Barb Gagne, Director of Demand Generation at Wistia. We discuss an incredibly interesting project called 'One, Ten, One Hundred'. Here is a short project overview to get you started: ‘One, Ten, One Hundred’, is the title of with Wistia's first ever video docuseries. Wistia partnered with a video production agency called Sandwich, to come up with a creative concept and produce three video ads to promote Soapbox, with a production budget of $1,000, $10,...
Master Modern Marketing Podcast: An introduction to influencer marketing
March 29, 2019 21:23 - 1 hour - 52.6 MBIn today's episode, we speak with Keelyn Lewis, Head of Talent and Brand Partnerships, from Cherry Pick Talent. We present a detailed introduction to influencer marketing, and we discuss a case study where they generated over 56 million in video views on YouTube for a client! Today's Topics: 1. What is Influencer Marketing? Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole ...
Master Modern Marketing: Building women's confidence and businesses through coaching
March 08, 2019 06:23 - 56 minutes - 45.8 MBIn today's episode of the Master Modern Marketing podcast, we speak with life coach, podcaster, and entrepreneur, Katherine Koroll. In recognition of International Women's Day, we speak with Katherine about the common roadblocks and opportunities she sees with her women entrepreneurial clients. We also dive into why she has built a very specific business model. HINT: She doesn't want to be limited by trading time for money. Connect with Katherine: On Instagram On Facebook On...
Master Modern Marketing Podcast: Transform your sales team into a closing machine with Proposify
March 01, 2019 20:33 - 35 minutes - 28.6 MBIn today's episode, we speak with Patrick Edmonds, Chief Marketing Officer at Proposify. Proposify makes it easy to create beautiful online proposals that are impossible to ignore. Professional, interactive, and mobile-friendly. Your clients will be so impressed they’ll have no choice but to say yes. What are the biggest benefits that Propisfy has to offer? Proposify helps you: Get the proposal in front of your customer faster and have as little friction as possible for them. ...
Master Modern Marketing Podcast - (PART 2) Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy
February 22, 2019 17:00 - 44 minutes - 36.2 MBIn today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. This is part 2 of a two-part podcast series. The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show spo...
Master Modern Marketing Podcast - Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy
February 15, 2019 17:00 - 42 minutes - 34.6 MBIn today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement. Below is a summary of the marketing audit and live coaching call: Strengths: Website, social, and promotion: 1) Comic - The L & D Comic Series is outstanding. We are most impressed tha...
Master Modern Marketing: How to get more online reviews for your business with Chekkit
February 11, 2019 17:12 - 38 minutes - 53 MBIn today's episode, we speak with Daniel Fayle, Co-founder of Chekkit. Chekkit is simple to use yet is a hugely important tool to help businesses capture positive reviews from their clients. We discuss the importance of generating reviews on your bottom line. we dive into some stats on consumer behaviour. And we talked about how and where to get started getting reviews for your business. RELATED: Chekkit Case Studies We cover a lot of important topics for small and medium-sized busi...
Master Modern Marketing: The ins and outs of modern web design
January 21, 2019 16:05 - 53 minutes - 42.9 MBIn today’s episode, we dive deep into modern web design. Our expert guest, Lindsay Creedon has close to two decades experience in the marketing and web design world. Today's Topics include: 1) What is the role of modern web design? 2) 5 key factors that every modern website must have 3) 4 areas for businesses owners to get started with when building a new site 4) Finally, a PRO TIP that is sure to save you money any time you work with web designers. If you enjoyed the Master ...
Master Modern Marketing: Featuring Kevin Burgin, radio host and festival organizer
January 10, 2019 05:29 - 48 minutes - 39.2 MBIn today’s episode, we review the marketing audit of Kevin's business and we have a live coaching call with him to discuss what his biggest marketing opportunities are, and you get to be a fly on the wall. Kevin Burgin is the host of CJOB Radio’s show, The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba Pizza Week. Kevin’s entrepreneurialism, enthusiasm, and drive, is making a big impact on the local food and beverage scene. If you enjoyed the Master...
Master Modern Marketing: How to develop your inbound video marketing playbook
January 01, 2019 23:45 - 43 minutes - 59.8 MBIn today's episode, we speak with Jeff Pelletier, from Basetwo Media. Jeff has a long history with video production. The Inbound Video Marketing Playbook: Using Video to Attract, Convert, Close and Delight Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey. In this practi...
Master Modern Marketing: Map your marketing funnels easily with Funnelytics
December 30, 2018 21:00 - 30 minutes - 24.9 MBIn today's episode, we speak with Stockton Fisher from Funnelytics. We discuss some common problems that marketers and business leaders experience, and talk about how Funnelytics can help you map your marketing funnels easily. Funnelytics is truly transformational, so click here to learn more. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing....
Master Modern Marketing: How to prepare for Gutenberg, WordPress' new visual editor
December 28, 2018 02:38 - 28 minutes - 39.7 MBIn this episode of the Master Modern Marketing podcast, we chat with Randy Milanovic, CEO of Kayak Online Marketing about the Gutenberg update in WordPress. We discuss ways to deal with the update, how to delay it if necessary, and how to implement it without causing any disruption to your business. Additional topics include what a client should actually expect from a marketing agency and how HubSpot's marketing automation could solve your website woes. If you enjoyed the Master Moder...