Alex Valencia Does Content

Leah Easterby sits down with Alex Valencia, the President of We Do Web Content, a content marketing and SEO firm specifically for law firms.

Valencia shares valuable insight into growing your online presence, the value of creating content, and how to optimize that content.

Valencia discusses how often to share content online, what types of content to write, and how to rank on Google’s search console. There is a great deal of hidden value within publishing content online, and Valencia shares a specific story where one client gained 250 cases from one keyword optimization alone.

Whether you are a law firm that has an online presence or are looking to grow your law career online, there is something valuable here for you.

Key Topics:

The uniqueness of law firm marketing compared to other industries. The benefits of legal marketing to convert web traffic into potential cases. The value of downloadable e-books and how to use them as a strategy for funnel connection. The importance of creating a strategy around your content creation. How to use blogging as a strategy to feed your client funnel.

Quotes:

Content marketing "is an amazing opportunity to be able to provide that ROI and not only to the client, but when a user is searching for either something regarding a mass tort, some type of injury or medical malpractice, we’re the ones that are informing and educating the client through the lawyer’s website.” (1:55, Valencia)

“Once you've bought your [web] page, and publish it on the site, you alert Google to Google search console that you've added new content and Google likes to keep coming back. So the more often it's indexing and coming back to your website to crawl it, to see if there's any more content, the better off you are.” (5:12, Valencia)

Further Resources/Links:

We Do Web Content:

https://www.wedowebcontent.com/

SEMRush:

https://www.semrush.com/