Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - November 26, 2021 12:00 - 16 minutes - 15.5 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show Notes
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