Why Advertising Wear-Out is a Myth -- Jon Evans // System1
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - January 02, 2023 12:00 - 14 minutes - 13.1 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Outsourcing Design -- Johnathan Grzybowski // Penji
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show Notes
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