MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

What Is Dark Funnel -- Chris Walker // Refine Labs

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 16, 2021 12:00 - 16 minutes - 14.8 MB - ★★★★★ - 169 ratings
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Previous Episode: Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs
Next Episode: Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman

CEO of Refine Labs, Chris Walker, discusses the do’s and don’ts of marketing. Attribution is something that many marketers have been trained to heavily depend on. But you can’t always take attribution software data as gospel. Today, Chris explains what exactly is dark social. Show Notes

Connect With:

Chris Walker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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