What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ
MarTech Podcast // Marketing + Technology = Business Growth
English - December 08, 2022 12:00 - 14 minutes - 13 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Need for GTM security -- Daniel Avital // CHEQ
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCommerce retailers will be preparing for a high influx of customers, conversions, and overall traffic. However, eCommerce retailers are most susceptible to fraud and abuse from bots, automation tools, etc which poses a huge issue for both retailers and actual customers as well. Today, Daniel discusses why bots cause Black Friday losses. Show Notes
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