Web 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 06, 2022 12:00 - 14 minutes - 13.2 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: The Need for GTM security -- Daniel Avital // CHEQ
Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show Notes
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